Job Description

Direct Agents is seeking a HOK, Senior Paid Social Analyst eager to fast track their growth and make an impact in the industry. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

THE ROLE

As a Senior Paid Media Analyst, you will be responsible for the paid social strategies, execution, and campaign optimization for select agency accounts. This position will involve collaboration with people across all media, strategy, and account services teams. You will significantly contribute to the direction and overall health of the accounts which you are involved in. 

• Launch and manage paid social campaigns across a variety of clients and verticals (including e-commerce, entertainment, mobile apps)
• Perform campaign analysis and optimization to meet and exceed client KPI goals
• Work with Client Strategy team to understand goals, address client needs, and develop media strategy
• Think critically about clients’ business goals and recommend Paid Media initiatives to help achieve them
• Provide input and guidance around campaign planning, including requirements for success and optimal use of Paid Media channels for each client
• Participate in weekly calls with clients to share insights and campaign performance updates
• Assist with content creation for client proposals and other sales materials
• Attend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunities
• Social networks include, but not limited to, Facebook & Instagram, Twitter, Snapchat, Pinterest, Reddit, and LinkedIn

DESIRED BACKGROUND

• 2-3+ years of experience working with biddable paid media campaigns, preferably at an agency
• Hands-on-keyboard understanding of paid social channels, as well as genuine interest in understanding other marketing channels, paid search experience is a plus! 
• Comfortable handling raw data and identifying trends
• Excellent analytical and problem-solving skills
• Strong proficiency in Microsoft Excel
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Strong written and verbal communication skills
• Excellent time management, detail oriented, and organizational skills 
• Expert understanding of customer acquisition and direct response online marketing is a plus! 

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, NBA, NYSE, WacoalCW, Morgan Stanley, and more 

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in.  We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Below is just some of what sets us apart and the opportunities you’ll have to thrive:

Certified Minority Owned Business : We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon

Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots

Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success

Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management

Fast Paced Growth that speaks for itself with a 12 month average time to promotion and 9 month average time to compensation change with a standard to review annually. 

OUR AWARD-WINNING PEOPLE FIRST CULTURE

7x Winner of Crain’s Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

ESSENTIALS AND PERKS

• A competitive salary of $75,000 - $90,000, depending on experience, with annual compensation reviews based on performance
  • Bi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly thereafter
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO: 15 - 24 days/year depending on seniority and tenure
  • Sick/Safe Leave: 7 days/year
  • Your birthday is a day off!  
  • Paid Parental Leave: up to 12 weeks depending on seniority and tenure
  • Summer Fridays: Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
  • Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

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